MPI_SEC_Keynote-Speakers

meltzer_brad headshot

 

Date and Time: 8/14/14 9:00am-10:30am
General Session
Session Title: Write Your Story – Change History

 

Description:

What do you stand for? And let’s be clear here. The question isn’t: What would you like to stand for? What do you actually stand for? What do you represent? Or to ask it more bluntly: when you die, what will people remember you for? For fifteen years now, Brad Meltzer has written bestselling thriller novels, non-fiction works, and comic books and starred and produced his own TV shows. Indeed, it is tough to find anyone so successful in so many different mediums of the popular culture. Why does Brad Meltzer thrive in all these different professions? It’s because he puts out quality (President Bill Clinton was one of his earliest fans) and yes, it’s because he fills his books with incredible research (President George HOW Bush recently told USA Today, “All of Brad’s books are a fascinating read. He is a master storyteller who keeps all of us on the edge of our seats.”). But still, of all the fiction authors out there, why did the HISTORY Channel decide to give Meltzer a TV show—and why do nearly two million viewers tune in for each show—making him one of America’s most accessible historians? Because people know EXACTLY what Brad Meltzer stands for. “I believe ordinary people change the world,” Meltzer says. That is Brad Meltzer’s core belief. He doesn’t care where you went to school or how much money you make, that’s nonsense to him. Brad Meltzer believes in regular people and their ability to effect change in this world and it is that core belief that runs through every one of his projects. Get ready to be challenged to Watch- Think- and Dig Deeper!

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Roger Rickard

Date and Time:8/15/14 9:00am-9:40am
General Session
Session Title: Meetings Mean Business!
Clock Hours: 1.50

 

Description:

Meetings Mean Business is a multi-facetted advocacy messaging platform that highlights the important role meetings have in driving business success, creating jobs and generating economic value.  Meetings drive sales and profitability for business and enable organizations of all kinds to deliver on key strategic objectives, serving as a catalyst for education and professional development, motivation, behavior change and concrete action.

This presentation focuses on the three central pillars of the Meetings Mean Business campaign that contain the unique benefits of our industry to individuals, businesses, associations and communities. Discover successful advocacy strategies to influence and garner support for the business of meetings and events, both within your organization and outside it. Leave with the tools you need to communicate the value of meetings to all stakeholders.

This program raises awareness and provides the tools needed to communicate with a strong, united voice.  We are… One industry, One Voice.

Learner outcomes:

Discover the keys to the broad-based meetings industry coalition advocacy messaging campaign

Identify the three central pillars of the Meetings Mean Business campaign

Myth –busting of advocacy through understanding of the 7 Branches of the Advocacy Tree

Leave with a plan to advocate the value of meetings

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Jeff Hurt

Date and Time: 8/15/14 9:50am-10:30am
General Session
Session Title: The Conference Innovator’s DNA
Clock Hours: 1.50

 

Description:

Innovation. It’s the heartbeat of today’s economy. It’s also where you as a meeting professional need to focus your attention, time and resources to compete in the meetings marketplace.

Average meetings are planned by average meeting professionals. Yet, most conference attendees don’t want to pay for an average conference. They want a unique experience.

As a meeting professional, you can be become more innovative and impactful. Innovative conferences are planned by innovative meeting professionals. Innovators think and act differently. Come and discover how to think and behave differently leading to creative impact in your conferences and events.

After attending this presentation, the participant will be able to:

• Identify common traits of today’s conference innovators.
• List four disruptive questions to consider for innovation in your meetings.
• Explore idea networks for diversity and innovation.

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Todd Demorest

Date and Time: 8/13/14 3:00pm-4:45pm
Session Title: Building Hands for Those Who Cannot Afford Prosthetic Devices.
Clock Hours: 1.75

 

Description:

Team up with cohorts, be beginners and change a life. Your natural gifts and talents will shine though as you turn 30 pieces of metal and plastic into something that will change someone’s life in a profound way. The session promises to be engaging, thought provoking and rewarding at many levels and is destined to be the talk of the conference .This is a real hands on experience you’ll remember forever. Space is limited to 100 people…who will be so very glad they were part of this global cause.

CPallesen Bio Nov 2013.pdfChristine Pallesen

Date and Time: 8/13/14  3:30pm-4:45pm
Session Title: How to Network & Build Your Personal Brand

 

Description:

Workshop Objectives:
• Learn a process to connect and build rapport quickly and easily
• Stand out in your professional field with a powerful Personal Brand
• Overcome networking challenges with proven best practices

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Matthew Donegan-Ryan

Date and Time: 8/13/14  3:30pm-4:45pm
Session Title: The Mobile Revolution
Clock Hours: 1.75

 

Description:

Staying relevant in this fast-paced industry is essential in order to meet changing customer needs. Mobile technology is one of the most significant areas of change facing the meetings and events industry today. It is not only shifting the way companies do business, it’s also presenting opportunities to increase engagement and extend the life of each meeting, conference or event.

More than 80% of meeting professionals use smart devices, and they are becoming a one-stop shop for communication, social networking, email marketing and, now, event management. Event professionals will learn how to utilize apps to let attendees manage their schedules, facilitate vendor interaction and, of course, network.

This session will explore how mobile app trends are creating new marketing channels, levels of social media sharing and event sponsorships opportunities.  This session will not only be intuitive, but interactive as well, as attendees will engage with the presenter and others through the Q&A portion of our presentation.

Screen Shot 2014-07-15 at 2.23.43 PMSam Simon

Date and Time: 8/14/14 7:30am-8:45am
Session Title: TechNETiquette: How to Maximize Your Income by Keeping Technology from Ruining your Networking Skills!
Clock Hours: 1.0

 

Description:

You’re networking in a room of potential clients. In fact, your next BIG sale is in the room. In the middle of talking to that potential new client, your phone rings, or makes one of those “cute” sounds. “Instinctively” you look at your phone to see “what’s up,” or even take that call, and immediately disconnected with the person you’re interacting with, possibly forever. Was making your phone a priority that important? Is your technology in control of you rather than you being in control of your technology?

Sam Simon LOVES technology and is a certified computer geek. His business would not be the success that it is if he didn’t maintain the belief that when networking, technology works against us. In this fast-paced session, Sam will lead us through a humorous and even “magical” look at networking and the art of human interaction. Sam will share true successes in simple networking that have garnered him appearances on six continents. Everyone will leave with a new way of thinking and on his or her way to being an expert networker right at SEC.

Sam will demonstrate how through simple face-to-face communication, you will be able to maximize your income potential. Potential clients are interested in buying not only your product, but buying you. Live interaction is the best way to build a great relationship, leading to long-term business and building a fan base of people who will naturally want to refer you. That’s the beauty of networking and something that technology cannot offer. The major key to all of this is how people react to the way you act. You will learn how to make sure that by following a few simple golden rules, you will leave the right impression each and every time!

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Audrey Thomas, CSP

Date and Time: 8/14/14 11:00am-12:15pm
Session Title: Getting Organized with Microsoft Outlook

 

Description:

Microsoft® Outlook is a valuable time-management program designed to increase your productivity and manage the many projects that come across your desk. Yet most individuals are too busy keeping up with their work to learn the cool, time-saving features that are available in Outlook.

This workshop will show you ways to track prospects, manage meetings and keep on top of details for your professional and personal life. Each tip will be demonstrated and you’ll have several “Ah-ha” moments and will be saying “This is going to save me so much time!”

An example of strategies taught in this session include:

  • How to utilize Categories, Signature Shortcuts, and Color-Coding in a way that helps you communicate more efficiently and professionally
  • Adding a new contact to your Address Book in less than 15 seconds, error-free
  • Creating a shortcut to a contact’s phone number for a Calendar appointment or Task item
  • Strategies to help you stop using your Inbox as a virtual TO DO list
  • Reducing the number of emails currently sitting in your Inbox

An Outlook Resource Card will be available to each session attendee. These handouts  are designed to be referenced frequently by participants once returning to their office.

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Sandy_PizzarussoStacey Paul Barabe and Sandy Pizzarusso

Date and Time: 8/14/14 11:00am-12:15pm
Session Title: Wild Adventures in Strategic Partner Relationships
Clock Hours: 1.25

 

Description:

It’s a jungle out there and if you don’t have partnerships that protect you, there is a chance you could get swallowed up in the quicksand of catering or strangled by a snake of hidden charges, bitten by a giant spider in the web of technology or even worse, have a pack of wild dogs cause you to jump off of a cliff.

This session will tell amazing tales of real stories from the jungles of strong, successful meeting and event planning partnerships. How best to communicate, grow, and build these relationships and even when it’s time to call it quits.

Join 20 year veteran Senior Meeting Planner, Sandy Pizzarusso and super-suplanner Stacey Paul Barabe, CSEP for an adventure in meeting and event planning.

Nicholas Hall HeadshotNicholas Hall

Date and Time: 8/14/14 11:00am-12:15pm
Session Title: I Know What to Do, So Why Don’t I Do It?

 

Description:

Whether it’s an athletic event, or contract negotiation, there are two basic strategies for achieving success; going for the win, or avoid losing. At first glance, it appears either will result in victory. But that is seldom true. The person avoiding loss is experiencing fear of failure. More than any other, ‘fear’ is the emotion that will cause us to pursue the things we need to ignore and to ignore the things we need to pursue. It’s the reason we often know what to do, but simply don’t do it. The reason is that we don’t respond to reality. We respond to an image of reality, which will exist with equal strength whether it’s the product of observation or imagination. Ultimately, it is a mental image that is driving emotions and choices, and it’s possible to shape that image through beliefs. When that image is permeated with thoughts of failure, it’s invariably the reason we fail to do what we know we can. However, there’s something you can do to transform the fear of failure into the joy of success. It’s called the Beliefs Challenge Test. Find out if your beliefs are justified and serving a useful purpose; whether your beliefs are shaping images that will propel you to greatness of mire you in mediocrity. “What the eyes see and the ears hear is what is already in the mind”. We tend to hear only the words that reinforce a pre-existing belief, and then ignore the ones that don’t. This program will reveal how you can avoid that common mistake, and thereby avoid self-destructive emotions. Mind what you think because what you think will shape your mind.

KPKarl Pfalzgraf

Date and Time: 8/14/14 11:00am-12:15pm
Session Title: Going Green: International Sustainability Standards- A Review
Clock Hours: 1.25

 

Description:

The session begins with an overview of sustainability issues within the meetings and events industry, and the wider context of sustainability in the business world. We will examine the emerging trend of sustainability in the supply chain and its implications for face to face meetings.

The next part of the session will review the three main sustainability standards in the meetings and events industry:
• The APEX/ASTM Environmentally Sustainable Meeting Standards
• The ISO 20121Event Sustainability Management Systems Standard, and
• The Global Reporting Initiative Event Organizer Sector Supplement (GRI EOSS).

We will then dive deeper into the APEX/ASTM Standards and explore how meeting planners and suppliers can work together to implement sustainable practices using the Standard. Finally, we will review what it takes to adopt the Standard and get third party certification.

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Jessica Levin

Date and Time: 8/14/14 11:00am-12:15pm
Session Title: Communication 2064
Clock Hours: 1.25

 

Description:

Fifty years ago the Mad Men era of advertising was king. TVs were becoming commonplace in homes and print was an effective way to share a message. Fast forward to the 90’s when the internet began to weave it’s way into our lives in ways that we never could have imagined…or could we? When we look at the nature of communication in 2014, we are dealing with a hands-free, wireless world where we share everything from the mundane to the extraordinary and, as a result, we receive messages designed for what’s important to us in that moment. So where are we headed?

This session will take a look a marketing and communication and will give attendees a glimpse into the future. Where will we be in 10, 20, or even 50 years? How can you get creative and share your message – whatever it is – in the most effective and modern way? This session is designed to inspire and help people leverage the tools available today and tomorrow.

Delatorro McNealDelatorro McNeal

Date and Time 8/14/14 11:00am-12:15pm
Session Title: Leadership on the Big Screen
Clock Hours: 1.25

 

Description:

Utilizing brief clips from movies like Coach Carter, Save the Last Dance, Finding Nemo, Rocky, The Karate Kid, Rudy, and host of others, Delatorro masterfully teaches business professionals cutting-edge leadership, teambuilding, and relationship lessons in a highly interactive – talk show type seminar. Participants watch, discuss, debate, and most importantly LEARN a plethora of amazing hidden leadership secrets and principles found deep within many of America’s favorite blockbuster movies.

VeronicaVeronica Seaman

Date and Time: 8/14/14 3:15pm-4:30pm
Session Title: Meeting and Event Trends 2015
Clock Hours: 1.25

 

Description:

From production to destinations to technology to attendee trends, LEO Events will share by power point, video and the latest technology the top meeting and event trends for 2015. Expected takeaways include the newest technology available for conference attendees and registration, production and content trends and new product, hot entertainment choices, linen and color trends, catering and event news, and what the economy is forecasting as it relates to destination choices that planners are making this year. From beginner to advanced, there is information for everyone to take away for the Fall when preparing budget and marketing plans for 2015. Even though it’s the end of the afternoon, this is one breakout session you won’t want to miss!

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Matthew Carson

Date and Time: 8/14/14 3:15pm-4:30pm
Session Title: Elevate Your Meeting Content & Attendees Experience
Clock Hours: 1.25

 

Description:

In this session we will explore three advanced content formats that planners can use to elevate their attendee’s experience and improve subject matter retention. The content formats that will be discussed are super wide screen, video mapping, and augmented reality. The session will begin with a discussion of content delivery and the efficacy of using advanced content delivery methods to increase retention. Attendees will learn how to assess if these formats are appropriate for their subject matter and the likely hood of adoption by their stakeholders. We will explore the technology required for each format and the cost implications. Finally, attendees will learn about the considerations of content creation, and the process involved with each format. Close attention will be paid to illustrating the use of these formats at various budget levels, insuring that this content is relevant to most meeting situations.

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Dina Belon

Date and Time: 8/14/14 3:15pm-4:30pm
Session Title: Driving Innovation: Accelerating The Green Meeting
Clock Hours: 1.25

 

Description:

Be the first to see the finding of the GMIC research project, which gets to the heart of what companies are looking for in their green meetings and events. Obtain tactical strategies around what to focus on when hosting or planning an event with sustainability goals. Understand what sustainable choices can improve the economics of a meeting. Acquire the steps to successfully navigate from 0 to 60 in 3.5 seconds in the complicated space of sustainability. See a case study of the 2013 SITE Global Conference and how just asking for it accomplished impressive performance. Come out of this interactive session knowing what your fellow attendees find meaningful related to green meetings. Acquire a step-by-step green event planning guide, checklist, and venue reporting template for your next event. Real tools for the Real World.

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Jessica Levin

Date and Time: 8/14/14 3:15pm-4:30pm
Session Title: Productivity Tools
Clock Hours: 1.25

 

Description:

There are always new applications available to make life easier. This session focuses on both mobile and online tools that can assist with event organization, marketing and general business productivity. The session will also share tips on travel technology that can make life easier. You don’t have to be a techy to get the most out of this session. These are practical tools that you can start using right away!

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Joanne Corby

Date and Time: 8/14/14 3:15pm-4:30pm
Session Title: March at the Millennium
Clock Hours: 1.25

 

Description:

Generations, like centuries, have personalities. They begin to act upon their values, attitudes and economic impact in their teens and twenties. Their collective identities typically reveal themselves when the oldest member moves into the workforce influencing the markets even more.

Economic gardening is a term used in the entrepreneur world that refers to a “grow-from-within” strategy. The concept helps individuals and work teams within an organization become more sustainable by focusing on strategic growth rather than day-to-day operations. This session travels through the evolving stages of human behavior and its impact on the economy.

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Gary Hernbroth

Date and Time: 8/15/14 7:30am-8:45am
Session Title:  Battle of the Stars: The Meeting Professionals Version
Clock Hours: 1.0

 

Description:

As a meetings industry professional, do you think you know EVERYTHING there is to know about your counterparts on the other side? Would you LIKE to know what the other side is thinking on certain issues facing our industry, such as the RFP process, communication, negotiation, site inspection and selection, etc.?  Here is your chance to have fun discovering some hidden truths and uncovering needs of the other side, so that you can do better business together in the future.

In a fast paced of the popular “Family Feud” game show, volunteer planners and suppliers will compete in front of the audience, which will also play a role in the competition. You’ll likely hear some surprises as we question our beliefs and assumptions surrounding the hottest topics in our industry today.

Outcome:

Participants will gain greater insights into key industry topics from the answers given during the “show”, thus being better able to build partnerships and a greater understanding of each side knows about the other, and how they prefer to do business.

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Dina Belon

Date and Time: 8/14/14 11:00am-12:15pm
Session Title: Food for Thought: Sustainable Practices in Food & Beverage – A Panel Discussion
Panel:

Bob Axenfeld Bonaventure Resort & Spa
Geoffrey Sagrans Localecopia
Rick Hawkins Localecopia
John Buschman Chaplin School of Hospitality & Tourism Management; Florida International University
Karl Pfalzgraf iCompli
Juliette Deal World Centric

Description:

All in one place, hear from 6 professionals who have substantial experience at planning, sourcing and disposing of food and beverage products in a sustainable way. This will be a jam packed session delivering lots of valuable tactical solutions related to local sourcing, sustainable seafood, F&B standards, social welfare and community efforts and waste options. Hear about best practices and case studies such as the South Beach Wine & Food Festival. If you’re interested in food, you will leave this session hungry and ready to cook up new sustainable creations.

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Susan Southerland

Date and Time: 8/15/14 11:00am-12:15pm
Session Title: Type Casting: Personality Marketing to Reach Today’s Planner

 

Description:

Event Planners have more options and more access to information than ever before. Greater competition and shrinking budgets have made it increasingly challenging to meet goals and increase revenue. You can improve your close rates by becoming indispensable to your potential clients based on their personalities – Savvy, Functional, Visionary and Bewildered. Come to this Seminar to learn how to :
- Identify the four personality types and why you should care
-Recognize an event planner’s strengths and weaknesses so you can tailor your message to meet their needs
-Win an event planner’s confidence through specific sales and marketing messages
-Interpret the results of your personality quiz.

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Roger Rickard

Date and Time:8/15/14 11:00am-12:15pm
Session Title: The Value of the Meeting Professional
Clock Hours: 1.25

 

Description:

What is your value as a meeting professional? We know meetings drive business and enable organizations of all kinds to deliver on key strategic objectives, serving as a catalyst for education and professional development, motivation, behavior change and concrete action. As a meeting professional you are often placed in the situation of advocating the value of meetings or making the case for your meeting professional services.
Un-cover YOUR value(s) as a meeting professional. Discover the key strategies to communicate and elevate your strategic importance to your organization and your clients enabling you to make the business case for meetings and your success as a meeting professional.
Learner Outcomes:
• Understand the benefits of meetings and their value in a business environment
• Communicate to stakeholders your value as a meeting professional
• Leave with a plan to elevate and protect your job, your organization and your industry.

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Tyra Hilliard

Date and Time: 8/15/14 11:00am-12:15pm
Session Title: Looking at Legal Issues from Both Sides
Clock Hours: 1.25

 

Description:

Why won’t this hotel sign a mutual indemnification clause? Why is that planner trying so hard to minimize attrition damages instead of focusing on building attendance? Although we try very hard to keep the “hospitable” in “hospitality,” contract negotiations are just the thing to make us feel that the other “side” just doesn’t understand where we’re coming from. In this session, we’ll take some of the most contentious clauses and discuss them from the perspective of both the meeting planner and the hotel to understand both the practical implications and the legal rationale for both sides. This session will be most successful with the participation of both planners and suppliers, so please come prepared to explain the pressures, concerns, and motivations of your “side” so we can get back to focusing on the relationship-oriented nature of the meetings industry.
•Never again settle for “because our lawyers said we had to” when discussing a contract clause.
•Sharpen negotiation skills by understanding where the other party is coming from.
•Be able to balance the legal risk and requirements of clauses to come to an acceptable compromise on even the most challenging contract clauses.

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Nina Obier

Date and Time: 8/15/14 11:00am-12:15pm
Session Title: Destination Communication
Clock Hours: 1.25

 

Description:

The Destination Communication workshop will help participants understand the different methods of communication and how to make the most of each of them. The strategies presented are designed to trickle down throughout an organization, positively impacting everyone involved. The workshop objectives include: understanding what communication is, identifying ways communication occurs, identifying barriers to communication and ways to overcome them, developing non-verbal and para-verbal communication skills, using the STAR method to speak on the spot, listening actively and effectively, and asking good questions.

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Tracy and Charley Vega

Date and Time: 8/15/14 11:00am-12:15pm
Session Title: Personal Safety for Meeting Professionals

 

Description:

The Simple Self Defense for Women® personal safety program provides everyone a unique team building event that offers education in safety that can later be shared with family, friends, and the community in general. Simple Self Defense for Women® takes a very unique approach to self-defense. It is designed specifically for women ages 9 to 91 who want to know how to prevent, avoid and ESCAPE an attack, threat or abduction. Whatever you’re thinking about self-defense this is NOT it!

Michelle-Villalobos-Seated_Blue-Chair-11Michelle Villalobos

Date and Time: 8/15/14 2:15pm-3:30pm
Session Title:  How to Land Corporate Sponsors

 

Description:

Landing the right corporate sponsors can make or break an event. Sponsors underwrite event costs, well-known brands can add major credibility to events and great sponsor partners can even promote and put bodies in seats… Not to mention that millions upon millions of dollars are spent each year by corporate sponsors on events just like yours. Are you currently getting a big enough slice of that (competitive) pie? Learn the essential elements of a compelling sponsorship package as well as how to find, sell and close sponsorship prospects — and make sure they come back again and again

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Tyra Hilliard

Date and Time: 8/15/14 ​2:15pm-3:30pm
Session Title: Risk Management and a “Look Back” at 2013-2014 a Panel Discussion
Clock Hours: 1.25
Panel:

Christine Roberts-Tascione, CMP, VP, Sales & Services, Greater Ft. Lauderdale CVB
Luis Sanchez, CMP, National Account Manager, Experient & 2013 SEC Chair

Description:

Through a panel discussion comprised of industry members, Tyra will moderate a discussion on: Even if your organization has a risk management plan, chances are good that it does not adequately cover your meetings. Coming up with a risk management plan for each and every meeting can be a daunting task. But what if you could identify five things that you could do right away to better protect your attendees, your meeting, and your organization? You can! In this session, five tools (and numerous resources) will be shared that—if implemented right away—will improve your risk management practices starting with your very next meeting. Examples, case studies, and templates will be shared. Participants will be encouraged to share their experiences and best practices in risk management as well.

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Jennifer Lee

Date and Time: 8/15/14 2:15pm-3:30pm
Session Title: Building Your Brand through Social Media
Clock Hours: 1.25

 

Description:

As professional meeting planners your focus is always on your clients’ needs – and so it should be. Ensuring that their event runs smoothly, on budget and while staying true their brand. But who is building your brand? How are others learning about you and your business? How do you stand out in the sea of sameness? Gone are the days of relying solely on personal referrals and special relationships with venues. Social Media has become the number one place for folks to search for and engage with prospective professional relationships. Over the past few years even this has changed DRAMATICALLY. So how do you know what to do, how much to do and where to do it?

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Jim Knight

Date and Time 8/15/14 2:15pm-3:30pm
Session Title: Culture that Rocks
Clock Hours: 1.25

 

Description:

Culture is a buzzword that continues to get attention, but what does it really mean? How does it translate into action? As employee turnover increases and the hunt for excellent talent becomes trying, company culture is the one element that can make or break your business. This interactive session is effectively designed to highlight the best practices to create, maintain or revolutionize the culture of your organization. Key concepts will include:
- A clear-cut definition of culture (finally!)
- Hiring “Rock Stars”
- Virtuous vs. Vicious Cycles
- Staying Relevant in The 21st Century
This presentation will include out-of-the-box ideas, personal stories, case studies and an interactive handout for some real “take aways” … all told through the spirit of rock and roll.

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Tara Liaschenko and Jeanette Davidson

Date and Time: 8/15/14 2:15pm-3:30pm
Session Title: Move Their Bodies, Move Their Minds- An Exercise in Delivering Creative Brainstorming
Clock Hours: 1.25

 

Description:

How to create an environment that will facilitate creative thinking? This physically interactive session takes the attendee on a journey of creative and interactive brainstorming you can learn to apply to your conference or meeting sessions. Learn real-world applicable examples of corporations that design creative cultures in an effort to increase productivity, creativity and loyalty. Realize the value in using physical movement as a means to elicit creative thought and brainstorming. Learn how to use the conference and meeting setting as a way to experience this concept. Rather than have a speaker or panel, the audience becomes the content driver through use of technology, brainstorms during “netwalking” and then debriefs the best of the ideas and concepts. Let us take you on a creative brainstorming journey! (Disclaimer- this session is physical)

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Jeff Hurt

Date and Time: 8/15/14 2:15pm-3:30pm
Session Title: Creating Brain-Friendly Conferences
Clock Hours: 1.25

 

Description:

Q: What weighs three pounds, has more than 1,000 trillion connections and controls your annual meeting?
A: Your attendee’s human brain.

This thinking muscle affects your conference success more than you realize. Yet, often we plan meetings and events without thinking about the impact of our meeting design on the attendee’s brain.

What is the best way to provide information, content and education at conference and events? For example, talking heads, passive listeners, audience engagement, active participation or something in between? Which juices the brain?

Today’s brain science has identified several critical strategies to consider during the conference planning process. Implementing these will create sizzle and substance for your brain-friendly conference.

After attending this session, participants will be able to:

1. Compare and contrast information, education and learning in today’s conferences.
2. Discuss seven brain-friendly strategies used in successful conference design.
3. Explain the importance of effective attendee engagement tactics in today’s conferences.

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Lyn Farmer

Date and Time: 8/15/14 4:00pm-5:15pm
Session Title: Engaging the Senses: An Adventure in Wine, Food & Daily Life
Clock Hours: 1.25

 

Description:

Most of us are born with five senses but how much of each of these senses do we bring to bear on our daily lives? In this interactive presentation, we will explore how we experience our world and how we interact with others using wine and food as both a vehicle and metaphor to engage our senses, all of our senses, in everything we do. Using a wine tasting as a foundation, James Beard Award-winning wine and food journalist Lyn Farmer lead a sensory safari, delving into the language of a professional wine taster and food critic, guiding you in developing your tasting skills and your sensory appreciation. Then, take that appreciation and extend it, first by exploring how and why wine and food go together.

With three straightforward elements- an apple, a lemon and some salt – Lyn reveals the chemistry behind the “magic” of wine and food pairing. From there, we reach out even further, using the language of wine link our taste palate to the painter’s palette. Surprisingly, pinot noir can tell us a great deal about painting in the Renaissance (a hint: it’s about texture). It is no accident that we use the same word- “taste”- to describe our preferences and appreciation of many things, from flavors we ingest to fashions we prefer and designs that please our eye. As we build a vocabulary of the senses, a wine tasting is just the starting point for a wide-ranging adventure in good taste, leading to a better understanding of ourselves and the world around us.

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Gary Hernbroth

Date and Time: 8/15/14 4:00pm-5:15pm
Session Title: Improving the Process of Buying & Selling: A Learning Lab
Clock Hours: 1.25

 

Description:

No one is ever too good that they can’t afford to “kick up their game” in some area or other. It’s how we evolve, how we grow. Championship athletes, top-selling artists, and award-winning performers all know that complacency leads to extinction.
This peer-to-peer learning lab will give you the opportunity to “own your adventure” in professional growth by affording you the opportunity to share ideas, experiences, and dilemmas with your peers and the people on the other side of the buyer/seller equation. We’ll tackle some of the hottest and most-important topics in the industry with small groups, then bring it all together as a group to “reveal” the ideas and tools that will help kick up everyone’s game, and enable them to do better business, together.
Outcomes
Participants will share best practices, experiences, and solutions to dilemmas on topics such as improving the RFP process, enhancing communication between buyers and sellers, improving site inspections, and how to streamline the overall buying-selling process. Initial discussions will be in small groups and the tools/suggestions will be “revealed” in a larger group setting so that all may share the ideas and “aha moments.”

Fred-Moore-beyond-good-enou

Fred Moore

Date and Time: 8/15/14 4:00pm-5:15pm
Session Title: Getting Past Good Enough

 

Description:

A fun-filled presentation on making your business the best it can be, focusing on motivation, goal planning and setting, eliminating “failure” and overcoming obstacles. Using examples from his own experiences as a speaker, magician and businessman, Fred will make you laugh, amaze you with some magic and you’ll walk away with tools and ideas you WILL use.
Most of us live our lives and conduct our businesses at the “Good Enough” level, we do things just good enough to get by. Fred Moore is an expert when it comes to productivity & Goal setting, he will share some simple techniques to get things done faster and easier than ever before.
Your attendees will learn:
• A Formula to Achieve Their Goals
• Ways to Stay Motivated & Focused
• An Easy To Use G.A.M.E. Plan for Success
• Mistakes That People Make When Setting Goals
You’ll learn how to set goals, how to increase your productivity and how to take your business and your life Beyond Good Enough.

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Tracy and Charley Vega

Date and Time: 8/15/14 4:00pm-5:15pm
Session Title: Personal Safety for Meeting Professionals

 

Description:

The Simple Self Defense for Women® personal safety program provides everyone a unique team building event that offers education in safety that can later be shared with family, friends, and the community in general. Simple Self Defense for Women® takes a very unique approach to self-defense. It is designed specifically for women ages 9 to 91 who want to know how to prevent, avoid and ESCAPE an attack, threat or abduction. Whatever you’re thinking about self-defense this is NOT it!

JanSpenceJan Spence

Date and Time: 8/16/14 9:00am-10:15am​
Session Title: Goal-setting Doesn’t Work – Dare to be Different!
Clock Hours: 1.25

 

Description:

As the last quarter of the year approaches, many people find themselves frustrated because they or their team are falling short of their personal or professional goals for the year. In fact, without doing things differently, they are setting themselves up for another season of disappointment and frustration for next year. Join us for this interactive, high-energy session to uncover the missing link and how traditional goal-setting may be setting you and your staff up for failure.

You’ll learn tangible new ways to empower yourself and your team members to get rid of unnecessary roadblocks, focus on what makes you successful and then capitalize on these new methods as you move forward. As a professional speaker, Jan will have you rolling in the aisles with laughter and moved to tears with this powerful program that is meaningful both professionally and personally.

renee-radabaughRenee Radabaugh

Date and Time: 8/16/14 9:00am-10:15am​
Session Title: Tawk Amongst Yourselves: Bring Your Coffee and Let’s Share Best Practices!”

 

Description:

Do ever feel like you work in a vacuum and you just don’t have time to sit with your fellow industry professionals and talk about what works (and what doesn’t) in your day to day jobs? Then, grab your coffee and plan to klatch with your peers about Best Practices, whether you are a planner, supplier or third party. We’ll break into sub-groups, if necessary, but the idea is to get this much-needed conversation going, with a little help and input from a moderator or two. There’s no competition here; we’re all in this together!

new picture victorVictor Bao

Date and Time: 8/16/14 9:00am-10:15am​
Session Title: OK, It’s Time to Finally Get Started on Social Media – A Real How To Session on Top Social Media Sites

 

Description:

So you think you’ve got your social media groove on? If so, you must come out and participate in this year’s new lecture about the social media brand voice and learn a little more about your company, and why you do what you do, and how to translate that into a world- class social engagement solution. This seminar will help you humanize your brand and make it truly engaging for social communications. We will cover a variety of topics all focused on how we speak to our customers, what things we tell them, what is engaging, and what will drive more comments, likes and shares for you as a brand. The lecture will make you think about what you are doing, why you do it and why your customers will want to be part of it all. We will discuss some of the key tools big brands are using, [those with little cost of course], some of the key performance indicators used by companies such as Louis Vuitton’s cruise site Onboard.com, and making rational sense out of what social is good for and what that means for your business. The 75 minute session will give you the hands on experience to go back and radically change your customer’s social media experience and possibly shed a little light on your own brand’s feelings.